Gigi Hadid is becoming a hard woman to ignore. She’s already taken over most of the fashion world by storm with her beauty and carefree personality. So much so, she ended up becoming the face of a Tommy Hilfiger fragrance – The Girl. The two have even started working on a collaboration line for the Fall 2016 fashion season, Tommy x Gigi which drops September 9th, 2016. Earlier this year, in January, Gigi posted a teaser of some very nautical looking patches with anchor motifs, ropes, her name, and in various shades of red, white, and blue.
In true Tommy fashion, the duo have opted to lose the typical fashion line launch by choosing to have a carnival in honor of the release. On September 10th, the carnival and the collection will be open to the public. Patrons will also have the opportunity to purchase items from the carnival through the Tommy Hilfiger website. This is an homage to the current trend of “see-now-buy-now” that has been ripping through the fashion industry lately. Various designers have decided to do away with the traditional fashion calendar and make way for consumers to purchase collection items immediately and directly. It seems as though Tommy and Gigi saw the appeal in the method and have decided to try it for themselves. The carnival takes place at Pier 16 in NYC’s South Street Seaport, appropriately nicknamed the “Tommy Pier” for the occasion. Nothing like fun, games, and fashion to say goodbye to summer.